Making of a Web App: Choose a Name, Part 1
by Scott on June 14, 2007
In this, the sixth entry in the Making of a Web App series, we take a look at choosing a name. There are two steps: pick criteria and then pick a name that meets those criteria. In this entry we look at the first step: what makes a good web application name. Key points:
- Descriptive names are a wasted opportunity to be different and memorable.
- Emotive names rock.
- The first choice of name probably will not work, because:
- you need the .com.
- A chance to verbally repeat the name to someone is ok.
Everyone will have their own criteria for what makes a good web app name, depending on industry, target audience, and personal preferences. Here are the criteria I used for Synap Software’s sales process app.
A good web application product name is:
- short
- available as a .com
- associative
- emotive
- unique
- not functionally descriptive
- memorable
- ok to repeat
- one that you like and like to say
Let’s look at each of these criteria in more detail.
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