Limited Time Domain Name Offer

by Scott on February 15, 2007

If you are buying domain names in bulk, the savings from this limited time offer from HostMySite.com can quickly add up. Check it out.

Needing to register a few dozen domain names for a new project, I did some searching for the lowest domain name registration price and found this offer to register domain names for only $2.95 each for an unlimited number. Deal ends Feb. 28th and domains renew at $8.95 next year if you keep them at HostMySite.

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Duct Tape Marketing

by Scott on February 12, 2007

If you are a regular reader of this blog, you will have noticed we have been on a marketing tear lately. This is because Synap Software’s lead managment product, LeadsOnRails.com, is launched and the company is in marketing mode.

Do you see the error in this statement?

If you read John Jantsch’s Duct Tape Marketing book and blog you would know that marketing is not a mode, it is not a stage, it is not something you turn to after your product or service launches to try to sell it.

In his book, John Jantsch starts right off by saying that every business is in the marketing business. Yes – that means you. But you do not need to be a “marketer” to be effective in marketing your business.

Posted in Referral Marketing

Build-a-Business with Referrals (the Build-a-Bear Way)

by Scott on February 12, 2007

If business owners were to ask what the ideal price-point is for their product, I would say that there is not one, but many. Regardless of size, your business should offer multiple price points along with a plan to show customers the benefits of moving up the price curve and to ensure it is a frictionless move.

We had my daughter’s birthday party this weekend at Build-a-Bear Workshop. If you have never been there, it’s a place where kids build their own teddy bears and have a great time doing it. They pick the unstuffed animal, stuff it, dress it, name it and take it home. Kids love it. Besides having a great time, I noticed that Build-a-Bear is a master at pricing. What I observed fits into a pricing model that can be broken into six steps.

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Inbound Links

by Scott on February 11, 2007

Left-or-Right is a simple and fun site. You can recommend a topic and can get a link to your site.

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Surprise Your Customers

by Scott on February 10, 2007

iStockPhoto surprised me this week and made an impression with a small token.

After choosing to buy a photo, I was pleasantly surprised to receive a free download from their “Before & After Magazine” series. This small token:

1. made the purchase mentionable

2. added value

3. validated my decision to do business with iStockPhoto

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