Synap Software Blog

Project Green - Lead and Prospect Management for Small Businesses

by Scott on October 12, 2006

“Lead management is the new CRM.”

Here are current screenshots of our new product, codenamed “Green”, [now released as LeadsOnRails!] Click here to see it!

Many small offices and agencies:

  • spend a lot of time and money obtaining leads, yet
  • do not have an effective way to move the prospect through a marketing process (e.g. qualify the lead, route to someone for initial contact, send a letter, make a followup call).

Our Lead Manager product – Green – changes that.

With Green, small businesses can:
  • Establish a consistent pipeline process
  • Follow and track prospects
  • Continuously improve that process
  • Help ensure nothing is dropped.
  • Get a better view of your prospects.

Green is hosted by us and presented as “Software as Service”. This allows your small office to focus on what they do best without the need for an IT or networking staff.

The product website will be up soon, providing a detailed tour. If you would like to know more in the meantime, please drop me a line by email or comment on this post below.

For now, here are some screenshots showing overall look and feel: .

Clean layout

With the feature you most urgently want accessible – “Enter new lead” – clearly and always present in top left corner. Now, if someone calls into office staff or yourself, you have no excuse not to capture that call and put it into your pipeline process.

Synap Software Lead Management .

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