by Scott on November 18, 2006
I’m here at The Rails Edge Conference in Denver and will summarize some of the talks. Let me take a moment to put in a personal recommendation for this group of speakers and the Pragmatic Studio conferences. They are a professional group who put on a well run conference. Highly recommended.
Building UI Frameworks – Bruce Williams
Bruce talked about the pain that views impose on developers and how to help yourself in the Rails environment avoid some of the pain. Bruce noted that this is not a Rails problem or an MVC problem, it is just a fact that views are hard to deal with. They mix a developer and designer’s frame of mind in a single place which makes for frustrations and challenges.
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by Scott on November 18, 2006
I’m here at The Rails Edge Conference in Denver and will summarize some of the talks. This topic is of interest only to those interested in Ruby or Rails, so if that is you – read on. If not, please disregard.
Active Record Demystified by Marcel Molina Jr.
Rails Core Team member Marcel Molina Jr. presented a walkthrough of ActiveRecord::Base#Save ActiveRecord::Base.find as part of the “Active Record Demystified” talk.
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by Scott on November 17, 2006
I’m here at The Rails Edge Conference in Denver and will summarize some of the talks throughout the conference. This topic is of interest only to those interested in Ruby or Rails, so if that is you – read on. If not, please disregard.
Dave Thomas – Buried Treasure
Dave gave a great talk on a ton of little things that all add up to make Ruby and Rails a great environment in which to be working. He covered things such as using svn, the console, handing Strings, Arrays, libraries, blocks, TextMate, and irb. Too much good stuff to mention here!
Scott’s Take
If you are a Ruby on Rails developer, get yourself to the next The Rails Edge.
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by Scott on November 15, 2006
Tomorrow I will be attending the Day 1 of The Rails Edge series presented by the good folks at Pragmatic Studio.
Choice of Language and Framework
Our company is solidly behind web applications as the future of software delivery, especially as Internet connectivity becomes ubiquitous. We are also commited to Ruby on Rails as our development environment of choice. Nothing else has met the speed of development and, more importantly, the joy of development than that which I have experienced with Ruby and Rails. We have developed (but not yet deployed) our first application using Rails.
You can read more about Ruby and Rails in my review of David Black’s book Ruby for Rails.
Choice of Business Model
While choice of language is largely a matter of personal preference, choice of business model is a result of studying the industry; especially looking at other software companies’ experiences in the both product markets and services markets.
Products or Services?
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by Scott on October 12, 2006
“Lead management is the new CRM.”
Here are current screenshots of our new product, codenamed “Green”, [now released as LeadsOnRails!] Click here to see it!
Many small offices and agencies:
- spend a lot of time and money obtaining leads, yet
- do not have an effective way to move the prospect through a marketing process (e.g. qualify the lead, route to someone for initial contact, send a letter, make a followup call).
Our Lead Manager product – Green – changes that.
With Green, small businesses can:
- Establish a consistent pipeline process
- Follow and track prospects
- Continuously improve that process
- Help ensure nothing is dropped.
- Get a better view of your prospects.
Green is hosted by us and presented as “Software as Service”. This allows your small office to focus on what they do best without the need for an IT or networking staff.
The product website will be up soon, providing a detailed tour. If you would like to know more in the meantime, please drop me a line by email or comment on this post below.
For now, here are some screenshots showing overall look and feel:
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Clean layout
With the feature you most urgently want accessible – “Enter new lead” – clearly and always present in top left corner. Now, if someone calls into office staff or yourself, you have no excuse not to capture that call and put it into your pipeline process.
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Continue reading for more…
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